The mission of MAEGA is to promote education beyond high school for San Dieguito Union High School District students of Latino heritage by providing one year scholarships, which may be renewable if funds allow. Scholarships are awarded to deserving Latino high school seniors demonstrating financial need and who will be attending certified vocational schools, community colleges, and universities.
The Mexican American Educational Guidance Association (MAEGA) was established in 1970 in response to a growing concern over the inability of qualified high school students of Mexican descent to attend college due to financial obstacles. Don Lapham, publisher of the San Dieguito Citizen, was particularly struck by this problem when he realized how often high school students in good academic standing opted to work after graduation instead of pursuing a college education. For most of these students, the dire need to help their families took priority over a college education. Mr. Lapham understood the importance of investing in these students in order to break the cycle of poverty. He called on business community leaders and school administrators to join him in establishing a local scholarship program for deserving Mexican American high school seniors in the San Dieguito Union High School District.